I was the preschool director at a gym in an amazing college town, where I enjoyed the bliss of being the only gym in town. A few years into my tenure there, however, we got word that a new tumbling gym was opening up. In our town. Just down the road.
I got nervous (and a little sweaty) but I knew I had to start thinking about how to get gymnasts to stick with our more seasoned (but not as shiny and new) program.
For the first time ever, I had to think explicitly about retention.